In theory, you can measure and perfect Phone Number Database any political, charitable, product or brand message. But as we are now beginning to understand: in practice it always works slightly differently. The unpredictable Phone Number Database human factor cannot be taken into account. That means that neuromarketing (but also related matters such as big data) should at least still be taken with a grain of salt. Why do we Phone Number Database have to take off our rose-colored glasses? The answer lies with Darwin. After Darwin wrote his Origin of Species , he delivered another very important book.
The Expression of the Emotions Phone Number Database in Man and Animal . Let's look at what he saw. Chimpanzee and banana The chimpanzee and the banana Tradition has it that Darwin came to a profound understanding of Phone Number Database our emotions during a visit to London Zoo. The anecdote tells of a zookeeper who dangled a banana just outside the reach of a chimpanzee. That chimpanzee then began Phone Number Database to cry theatrically like a little baby. Food is a basic necessity of life. We do everything we can to get it. Our emotions are born of such survival instincts.
We show fear to warn others of Phone Number Database danger. Disgust when we find spoiled food. Horny reproduction. Keep it up. Emotions are physiological expressions of survival needs. Also read: What you can learn from the Phone Number Database color of bananas Pallet of emotions The better we got at survival, the more diverse our palette of emotions became. Instead of just the emotion fear, we also developed Phone Number Database agoraphobia, fear of failure or arachnophobia. Love was translated into maternal love, infatuation or smaller forms of affection. Each basic emotion evolved into that broader pallet.