As consumers become more hesitant to attend an open house, more and more will rely on a professional agent to schedule an appointment. Moving Photo Background Removing and Relocation Services saw an 11% increase in search volume while maintaining a healthy CTR, CPC, and CVR. Home improvement March is often a seasonal lull for home improvement projects naturally, so we shouldn't be surprised to see home improvement searches slowly dwindle over the past few weeks. The next few weeks will be a litmus test for the industry. On the one hand, Americans spending more time stuck at home could inspire new home projects and an excuse to get off the couch. On the Photo Background Removing other hand, economic uncertainty can discourage discretionary spending. To date, average conversion rates remain stable but vary wildly. Home furniture Much like home improvement, things are surprisingly consistent on these big ticket items.
Search volume, CPCs, and conversion rates have all remained below +/-2% for the past several weeks. Small items such as appliances, bedding and linens Photo Background Removing saw increases in search and light conversion (+7% and +12%, respectively), which may be a good sign for confidence consumers. Automotive The automotive industry is showing some stress on the SERP – with a notable 30% drop in the industry average conversion rate over the past few weeks. Google Ads Results for Automotive A 30% drop is never good, but it's hard to attribute it Photo Background Removing all to COVID-19. Mid-March isn't exactly car-buying season to begin with, but we're seeing searchers shift their automotive preferences.
Category Average change in search conversion rate since COVID-19 Vehicle dealers -42% Vehicle auctions + 5% Vehicle parts and accessories -28% Vehicle repair and maintenance + 44% Vehicle window tinting +79% Retail Some would predict that Photo Background Removing e-commerce will increase with traditional retail reducing hours and operations. But while some families are turning to e-commerce to replace physical shopping, others are unsure of their future income. This instability is impacting user conversion rates from Search Network ads, with retail conversion rates dropping by 14%. The good news? Major retailers, including Amazon, are cutting their budgets on Google Ads, and as a result, a 9% drop in CPC on Google equalized most retailers' ROAS. Google Ads Photo Background Removing results for retail Data via Andy Taylor of Tinuiti Ironically, wholesalers and liquidators seem to notice an opposite trend, with a 14% increase in CPCs but a 9% increase in conversion rates.