But why is this? As a user, why are you attracted to sites that have very few elements to interact with, rather than websites that have many means and links to explore?
It's simple. Not only does this eliminate the complexity, but the styling makes it very easy to understand what you can and cannot click. The CTA and sign-up / login buttons get our attention and invite us to click on them.
But does this mean that all links should be big and bright buttons?
you're welcome. I would like to emphasize only the "action-inspiring phrases", that is, the links that you want your visitors to reach out to. I think it will benefit visitors and us in some way, such as promotional sales pages and the latest news. story.
Going back to the PayPal example, it's okay to use plain Cork Bicycle Repair Zone text links for more standard or less important links, as long as the links to something are very clear. In the old days this was always shown in underlined text, but some people feel that underlined links have little space in modern design, but as long as they fit the design, they can still be used today. increase.
Under the PayPal Details link. let's start. Simply making the last two words bold will draw the visitor's attention and encourage subtle dialogue. "This text is different," they think. "Is there something there? Why is that bit bold and the rest not bold?" This allows the user to hover over it and discover that it is a link.
This is a simple difference, but in a world where you have to fight the user's attention every second, it's a difference that can cause click-throughs and is very easy to implement. See what works best for your website and your customers.
Location on the screen
Users spend very little time scrutinizing the site to look for links, and the more wasted time, the more people leave the site. So how can you avoid this? Again, it just makes it as easy as possible for the user to identify the link.
Scroll maps are very useful here. From my experience, almost every visitor to a page will see the top of the page, yet less than 20% of people scroll to the bottom-even lower for long pages. However, over 80% display the first 50% of the page.
Screen size, along with screen resolution and device size, plays a big role in this. However, this means that anything below the bottom of the display can be invisible to the visitor. Therefore, ideally, the valuable CTA should be placed at the top of the page. You've solved the problem, right?
This is a good rule of thumb to consider, especially for a single product or promotion. But what if, for example, you want to compare product search results? You will have a lot of things to fight to get the attention of your visitors.
Now you need to combine three elements in your design: clarity, style, and location. The important thing to keep in mind is that if there is too much information on the screen, users will quickly lose interest. If you have a lot of products to display, you should provide the minimum information that you can provide (ideally the title, price, "Details / Buy Now" CTA).
It's up to you to decide what else to include. But for a good example of design, look at the sites of big supermarkets like Tesco.