Savvy business owners know that winning high-quality leads through contact forms can be an uphill battle. A recent study by FormAssembly found that, on average, only 27% of prospects who fill out web forms are qualified. As daunting as it may seem, designing a highly optimized contact form to employee contact list help you qualify leads isn't as difficult as you might think. And it's worth the effort, because optimizing your web forms helps you identify and nurture leads that are most likely to employee contact list become paying customers. So how can you design more effective contact forms for your business?
Here are eight essential practices for developing lead generation forms that will help your business score more leads. 1) Remember that less is more When it comes to employee contact list form fields, less is definitely more. In fact, a Hubspot study found that companies that reduced the number of form fields from four to three had a 50% higher conversion rate. Generally speaking, it's best to employee contact list keep your form as short as possible and only ask for the most essential information — too much information can overwhelm prospects and cause them to abandon your form. In some cases.
You may want to ask them only for their name and email address so that you can send them more information about your offers. Here is an example of a Dropbox form with just four simple fields: 2) Ask the easy questions first With contact forms, always ask the easy questions first. This includes things like a prospect's name and email address, which are a no-brainer to employee contact list them because many of your prospects will already have this information stored on their web browsers. If you can encourage them to enter this basic information, they will be much more motivated to employee contact list complete the form. On the other hand, if filling out the form requires too much effort, many prospects will quickly abandon it.