a much stronger willingness to pay than men, especially young and middle-aged women aged 25-44. to stand out. Taking Zebra members as an example, as an e-commerce platform positioned as a "comprehensive member e-commerce platform for life services", it has served 70 million users and has 8 million members. Female members account for over 80%, and members
aged 25-40 are also the most popular. Concentration, stimulated by the massive shopping rights and life rights of Zebra members, these high-value users with high stickiness, high purchasing power, and high repurchase rate have opened up huge growth sms marketing service space for their development. It can be said that such user education foundation and payment status have found an effective value depression and imaginative growth pole for the e-commerce industry to break through the development bottleneck. It can be expected that with the rapid growth of my country's
economy and the further improvement of national purchasing power, the penetration rate of membership-based e-commerce and paid membership will continue to increase strongly, and there will be a high probability of explosive growth in the next few years. time". Finally, at the level of behavioral trends, there are also some trending rotocol