In the first stage , Kuaishou APP is positioned as a mobile GIF image creation tool, and its main task is to verify the mobile GIF image creation and sharing functions. Kuaishou APP, as a simple tool for making GIF images, was initially shared on Weibo and other third-party platforms.
In the second stage , Kuaishou increased Buy email list the GIF animation production experience, added editing functions, including filters, text, stickers and other functions, using Kuaishou as a complete GIF creation tool.
In the third stage , Kuaishou joins the community. After joining the community, users can upload pictures in the community, and users can like, comment, and reply to them.
In the fourth stage , Kuaishou added short videos. At this stage, Kuaishou began to focus on operating community content and reset the algorithm. Whether grassroots or stars, they are recommended based on parameters such as likes and comments. At the same time, functions such as following each other between users, private messages, and viewing nearby people have been added.
In the fifth stage , Kuaishou joined the live broadcast to enrich the profit model.
In recent years, Kuaishou's brand awareness has become more and more popular. Various data reports show that Kuaishou's user volume and activity are ranked high among many APPs, surpassing Weibo, Momo, and Qzone, and second only to WeChat and QQ. . In the short video ranking report released by Cheetah Lab, Kuaishou surpassed Toutiao's watermelon video and ranked first.
Toutiao's short videos have always been very powerful, relying on its own platform to import a large number of users. Although it is obviously not as active as Kuaishou in the picture below, after all, Toutiao and Kuaishou have very different positioning, and the user groups they face are completely different from Kuaishou.
Kuaishou now has 400 million users and tens of millions of daily active users.
Here, I will give you a detailed description of the relevant analysis of Kuaishou users from the perspective of attributes and needs.
User attribute analysis
The following pictures show the user attributes of Kuaishou: