One of the most underutilized ways to quickly improve CTR with a proven Banner Design approach is to leverage PPC. Identify a keyword that has a low CTR but ranks you high enough and create a paid search ad for it. Not only will acquiring more real estate increase the likelihood of them visiting you, but you can also quickly test different titles and descriptions to identify a winner. Then apply that copy to your organic listing. 8. Be emotional Embedding emotions captures people's attention. Don't be clickbaity, but also don't be afraid to use emotional words like 'proven', 'instant', 'amazing', 'secret', 'best', etc. Advertising Continue reading below Use this in your titles or description for that extra Banner Design boost! 9. Use positive or negative sentiment Using positive or negative sentiment has been shown to increase CTR, but many titles still have neutral sentiment. There are several free tools, but I like using Monkey Learn. 10.
Apply Title Case In title case, major words are Banner Design capitalized and most minor words are lowercase. In case of sentence, most major and minor words are lowercase. This small difference can mean the difference in more clicks. Using title case is often attributed to higher CTRs because it makes the title stand out. 11. Content Structure for Featured Snippets Featured Banner Design snippets are rich search results that appear as a content box on search engine results pages (SERPs). These are fields of information that attempt to provide answers related to a user's query. Featured snippets are usually placed at the top of SERPs below paid ads and above other organic search results. 12 Proven Steps to Increase Your Organic CTR in Google A HubSpot study found that the CTR of their high-volume keywords increased by over 114% when results appeared as snippets. Advertising Banner Design Continue reading below When you search the SERPs for your main keyword, look to see if a code snippet appears.
If so, it's important to structure your content the same way the featured snippet displays its answer. For example: if it shows a list-based snippet, you know you need to make sure your content has a numbered list format as well. If this is an answer box, you should make sure to answer Banner Design the question at the top of the page clearly and concisely. For more information, see Search Engine Journal's guide to Google snippets. 12. Improved page load time Although at first glance this may not seem like a way to improve organic CTR, ensuring that your site loads as quickly as possible is a key factor. After all, a click only counts if the visitor actually lands on your website. If your page load time Banner Design is lagging, the click may never happen.