This week, Robert and I recap the biggest content marketing stories of the past year and predict some trends we expect to see in 2017, including new content purchases that Facebook and Google may be looking to make; brands are betting big Jamaica Phone Number List on buying media companies; and a greater diversity of business models from publishers and marketers. Our rants and raves feature the late, great George Michael and a new book by Michael Lewis; then Jamaica Phone Number List we close our last episode of 2016 by highlighting “house organs” in our sample of the week. This week's
Show(Recorded live on December 26, 2016; duration: 0:55:34)Download this week 's This Old Marketing PNR podcast .If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes .1. Notable news and upcoming trends As the holiday Jamaica Phone Number List week slowed down the news, Robert and I thought we'd recap some of the biggest stories and important trends that have impacted content marketing over the past year. We also shared some thoughts on what might be in store for our industry in 2017. Our discussion included: Facebook's Complete Domination of the Digital Marketing Conversation
(08:00):Facebook accounted for the lion's share of ad revenue growth over the past year and continued its metamorphosis from social network to full-fledged media company, as described in recent articles in Forbes and Recode detail. However, Robert Jamaica Phone Number List believes the pendulum will soon start to swing the other way and he predicts a backlash as marketers increasingly recognize the dangers of relying on a third-party Jamaica Phone Number List platform to build peer relationships. confidence and continuity with a target audience. My advice here is to expect companies like Facebook and Google to continue to manipulate the system to support their