The prosperity of the mother-to-child e-commerce industry as a result of the launch of Babytree did not appear. Since the listing of Babytree, the investment and financing of the maternal and infant e-commerce industry has been pressed on the "brake button". In the past 7 months, no vertical maternal and infant e-commerce platform has received financing. For Internet companies, once there is a lack of continuous support from the capital market, it means "a shortage of water and food." Maternal and child e-commerce industry encounters difficulties At the end of 1999, Cradle.com was officially launched, and domestic maternity and baby websites have sprung up like mushrooms after a rain.
Around 2015/2016, Chinese maternal phone number list and infant websites began to usher in a bright moment. Parenting Network was listed on the Growth Enterprise Market of the Hong Kong Stock Exchange, and many other maternal and infant websites were listed on the New Third Board, such as Maternal and Infant Home, Mam.com, Bainsch, Super E-commerce, etc. However, this kind of scenery lasted for a very short time, and soon after, a maternal and child e-commerce platform was delisted from the New Third Board. The last good news from the maternal and infant e-commerce industry was the listing of Baby Tree last year. Unfortunately, the listing of Baby Tree is only the scenery of others, and other maternal and infant e-commerce companies have not "one person succeeds, chickens and dogs rise to the sky".
As the enthusiasm of the capital market fades, the vertical maternal and child e-commerce industry is gradually experiencing difficulties. 1. The scale of the industry cannot be broken through According to data from the National Bureau of Statistics, there were 15.23 million births in 2018. If you add people under the age of three, the number of babies will be even larger. According to incomplete statistics, the size of China's maternal and infant e-commerce market is nearly 3 trillion. Maternity and infants are a very large consumer market. The consumption frequency of milk powder, diapers, children's clothing, toys and other commodities is very high, and the unit price is not low.